The reality is that the web gives any information to anyone who seeks it, and it is crucial that people see the best your brand has to offer. There is a difference between constructive criticisms and destructive, slanderous statements. It is important that your organization be able to detect and react to all positive and negative content on the web. Our approach with our clients includes:
Reputation Audit: Assess current Perception on the web and specifically, within Search Engines. We will discover the positives and negatives associated with your Brand.
Customized Protective Strategy: We will tailor a Brand-centric strategy to insure your current, positive Reputation remains visible.
Tracking: Monitor for new Positive content and potential threats
Resource Development: Education and Training of your internal resources to implement the unique strategy the we build for you.
Content Infringement Detection: Find those who commit Infringement against your content or push a misrepresentation of your brand.